April 23, 2025
This application has 100 affiliate accounts and over 1Bn views on TikTok
Table of Contents
- The Initial AI Music Slideshow Strategy
- Discovering the Power of Marble Races
- Scaling the Marble Race Formula
- The Genius of the Affiliate Strategy
- Lessons for Brands and Creators
- Identify Engaging Visual Trends
- Harness the Power of AI-Generated Content
- Build a Network of Affiliate Creators
- Iterate and Optimize Relentlessly
I recently came across a TikTok growth strategy that is absolutely astonishing. It involves an AI music startup called Jammable (previously known as Voicify) that has managed to accumulate over 1 billion views across 180+ affiliated TikTok accounts in just a few months.
The figures are impressive – their two primary brand accounts have generated 24 million and 20 million views respectively, with a viral video rate exceeding 10%. And that's merely the beginning.
Exploring further, I discovered an elaborate, multi-faceted TikTok domination strategy that utilizes AI-generated content, a clever implementation of "marble races" as a visual backdrop, and an extensive network of affiliate accounts. Let's examine how Jammable executed this remarkable growth hack.
The Initial AI Music Slideshow Strategy
Jammable's core offering is an AI-powered music cover generation application, where users can create covers of songs in the voice of various characters or celebrities. When they initially launched on TikTok, they were employing a relatively standard content strategy – posting slideshows that demonstrated the capabilities of their application.
These early slideshow videos were performing reasonably well, but Jammable recognized they could achieve better results. That's when they encountered the magical formula that would propel their growth to extraordinary heights.
Discovering the Power of Marble Races
@jammableofficialWho Did It The Best? 🤔 #aisongcovers #aicoversongs #aicovers #aicover #marblerace #jammable Lil Uzi Vert Vs Polo G Vs Naruto Vs Plankton
The key innovation that boosted Jammable's TikTok strategy was the introduction of "marble races" as a visual backdrop. Marble races are a type of captivating b-roll footage where colored marbles roll down obstacles and tracks, creating a calming, hypnotic effect.
Jammable realized that by superimposing their AI-generated music covers onto these marble race visuals, they could create highly engaging, shareable content that would fascinate TikTok users. And the outcomes speak for themselves – one of their early marble race videos has surpassed 6 million views.
Scaling the Marble Race Formula
But Jammable didn't halt there. They took their marble race formula and expanded it to an unprecedented level, establishing a network of over 180 affiliated TikTok accounts all sharing the same type of content.
These accounts, with names like "@ultimatemarblevs", "@bl0ck1an", and "@ae.terror", are posting Jammable's AI-powered music covers racing down marble tracks. And the performance is nothing short of remarkable.
Across this network of accounts, Jammable has succeeded in generating over 1 billion views in just a few months. Individual accounts are accumulating 60 million, 70 million, and even 120 million views, with a consistent 10% viral video rate.
The Genius of the Affiliate Strategy
So how exactly did Jammable accomplish this? It appears they didn't create all of these affiliate accounts themselves. Instead, they likely identified users who were already creating popular marble race videos and approached them regarding an affiliate partnership.
These affiliates were likely already experiencing success with their marble race content, but Jammable provided them with a method to enhance that growth even further. By utilizing Jammable's AI-generated music covers, the affiliates were able to create highly engaging, shareable videos that rapidly went viral.
And in return, Jammable gained access to an extensive network of high-performing TikTok accounts that were essentially functioning as their marketing channels. Many of these affiliate accounts include referral links in their bios, enabling Jammable to directly monetize the traffic they're driving.
Lessons for Brands and Creators
The Jammable story is a masterclass in leveraging emerging trends, creative content formats, and strategic partnerships to drive exponential growth on TikTok. There are several key insights that any brand or creator can apply:
Identify Engaging Visual Trends
Jammable recognized the mesmerizing power of marble race videos and discovered a way to seamlessly integrate their product into that content format.
Harness the Power of AI-Generated Content
By utilizing their AI music covers as the focal point of their videos, Jammable was able to create highly shareable, unique content at scale.
Build a Network of Affiliate Creators
Rather than attempting to build out a massive in-house content operation, Jammable tapped into the existing audiences of popular marble race creators, incentivizing them to become brand ambassadors.
Iterate and Optimize Relentlessly
Jammable didn't just adhere to one marble race formula – they experimented with countless variations, from different characters to different musical genres, to maximize their reach.
If you're aiming to drive explosive growth for your own brand or product on TikTok, take a page out of Jammable's playbook. Identify the visual trends that are captivating your target audience, leverage AI and automation to create shareable content at scale, and establish strategic partnerships with influential creators.
